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The near future of digital profiling

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Abstract:

Digital profiling is the process of gathering and analyzing information that exists online about an individual. Platforms who provide services always have control of this powerful tool. As a result, I used Twitter API as the principle medium to conduct ‘digital profiling’ as a third party. The visual identity of the new digital profile is not an ads interest list anymore, but a graph that stores personal information that could be used as an avatar. On top of the new visual identity, I speculated several possible applications of the new visual outcome. The idea put forward in this thesis is that shifting the purpose of digital profiling toward being human-centered rather than advertising-driven may draw worthwhile arguments about the practicality and policy issues. This thesis is a speculative design project, an avatar design project, a UX design project, a generative design project, and an information design project. …

About

Yangyang Ding

Designer

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